This project started with an urgent question from the municipality of Amsterdam: how can we make bicycle parking spaces easier to find, and communication about bicycle parking rules clearer.
Awareness for bicycle parking increased by 41%
More and more people in Amsterdam use the bicycle as their preferred mode of transportation. Although the municipality encourages this development; over the last years it has become a big challenge for Amsterdam to ensure sufficient parking for cyclists. It is a challenge to make it attractive for cyclists to use these amenities and know how to find them.
Mijksenaar has designed a strategy for bicycle parking rules and advised on consistent communication of these rules. We established an increase of awareness of existing parking capacity and made bicycle parking spaces easier to find. This project resulted in a 41% increase (to 72%) in awareness of bicycle parking rules with Amsterdam citizens.
Project for Amsterdam awarded
Since the start of the project in 2016 we have been approached to help improve bicycle parking in a number of cities, including Alkmaar, Amersfoort and Maastricht. With this commended project we hope to set the precedent for bicycle parking culture throughout cities worldwide.
Mijksenaar has been awarded a Silver IIIDaward (Traffic and Public Transports category), by the International Institute for Information Design, for our project ‘Bicycle Rules’.